Wine List
Take Your Time Writing The Wine List
Besides your service staff the single most important wine selling tool you have is the Wine List. You need to make sure that your wine list is at its best in order to assist your well trained staff to sell your wines. As with anything you present to your customers, your wine list should reflect the very best your restaurant has to offer. It should be presented in a clean, informative and concise manner.
Do you currently have a wine list? If you do, or you don’t, here are some areas you need to think about while reviewing (or creating) your list.
How important is wine to your general restaurant theme? I would assume that because you are here reading this, that wine is an important part of your restaurants theme. However, a sports bar that serves wings and burgers probably needs to think before offering an extended wine list. If your menu mix cannot support an aggressive wine list, just stick to the basics.
For everybody else, your cuisine will often dictate your offerings. A Spanish Restaurant will most likely offer a weighted wine list, full of wines from Spain, likewise with any other cuisine. I am often asked if a wine list should be entirely made up from wines from the “home” country. I prefer to incorporate wines from as many regions as possible on a list while keeping true to the concept.
There are too many great wines from around the world that can also pare up well with different dishes to just limit yourselves to a particular region.
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