Wine Successes When Dealing with Wine Purveyors
April 30, 2010
When dealing with wine purveyors, it is best to keep these wine thoughts in mind.
First, that you tell the wine sales person exactly what your goals are in your wine list. Food and wine pairing should be analyzed by the supplier. Every wine list should be set up such that you are hitting a varietal at a certain price point. This wine information should be known by the purveyor before presenting a concise array of wines to taste.
Second, you should always taste on the same day of the week. This provides consistency and show dominance in the relationship between yourself and the purveyor.
As the wine manager you should never make a choice on the day you taste. Impulse buying based on post-offs, or last minute deal can kill a wine list. Remember that a well constructed wine list is thought out over time.
It is suggested that you deal with 3-4 wine purveyors so you have a balance in wine list. This keeps all the wine companies giving you the best deals and the flexibility of not being shorted by out of stock wines.
Talk with all of your wine companies to come in and give your staff additional wine training and wine tastings on a quarterly basis.
Ask for Data sheets about a wine. They are a helpful wine tools that you your purveyor can provide for your servers.
Ask for wine marketing material to promote wine on your tables or special boards in your restaurant.
In conclusion, it is worth the effort to dedicate a person to have good solid relationship with the wine suppliers. The investment of taking the time to gain their wine knowledge and for wine tools will increase wine sales.
This article is written by Dustin, a new writer that has joined Grow Your Wine Sales.
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