Creative Wine Service Will Increase Wine sales
April 2, 2010
After a short, well needed vacation, we will get started again right were we left off.
I am sometimes amazed when I frequent restaurants to see just how theatrical the service can be. There is a very popular restaurant in Tampa that gives the guests a tour of the kitchen, the wine cellar and the dessert room, prior to seating the guests. I love this idea and it works for this restaurant. They have an interesting floor plan and layout so it works.
The same may not work for you however. But one thing you can take from that example is that you don’t have to do things the same way everyone else does it. Take your wine service for example. How do you service your wines? What makes the way you do it the way you do? What can you do different?
Is there a right way and a wrong way? Certainly. But why not make service a bit more memorable, more theatrical. Find a unique way to bring the wine to the table, open the wine, serve the wine, dispose of the bottle, whatever. The point is to make it part of your sales approach and make it memorable.
Customers will appreciate the extra attention and it will add a bit of excitement to the dining room too! Can you go over the top? Sure you can, so try out a few different things. Have some fun with it. Get the staff involved and see what they can come up with.
Look, this may not be for you. Maybe you don’t feel you need to do anything like this. But the fact is you can always bring a little theater to your service, somewhere. What you are trying to do is stimulate sales, make a rather stuffy portion of service a bit more exciting.
Use your imagination and maybe, just maybe you’ll come up with a semi-signature portion of service.
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